![]() Speaking of #hashtags, they are an invaluable way to create community around images you post. If you can find specific posts about your restaurant, you can simply repost and add your own insight, #hashtag, or specific offer. For starters, guest-created content reduces your overall marketing expense. It starts with the base premise that guests are already creating content and it’s an opportunity for you to elevate your social content that further engages them.Īmong the most potent insights is how to specific extract value from the content your guests are already posting about your restaurant. This guide offers a quality overview of how to access and employ user-generated content on your social media channels effectively. The irony of course is that the best solution to this problem is leveraging user-generated content. It’s hard to see the connection as an operator from social to actual guest engagement. You see this when you view social accounts for restaurant operators that rarely add content of their own and hardly interact with their online constituency. The biggest challenge in social media marketing is generating sufficient quality content to actually have enough to post. Why it matters to you: Experts agree that user-generated content is great, but how do you actually get it to happen? For example, this sign could have only included “collared shirt, no athletic wear bottoms, and no hats.” Together it would have had the same effect but not ended up on page one of a national news outlet. We suggest you treat it like your work dress codes and make it gender/culture neutral. But doing something can end up causing bad publicity or worse, accusations of racism. ![]() Don’t do anything and see your regulars become unfamiliar with your restaurant. Go too far and you the subject of a national story in the media. There are so many better ways to address the character of your audience without trafficking in racist tropes in front of your restaurant.īut where is the line when it comes to determining the make-up of your audience? This is an age old question in our industry and it’s fraught with peril. ![]() In fact, they almost always cause unnecessary conflict with guests, but this one is clearly a direct reference to hip-hop style and culture. Why it matters to you: Setting a dress code can lead to charges of racism be careful how you proceed.ĭoes your restaurant have a dress code? Do you publish it on the street so everyone who is set to enter your restaurant can review it? If you follow the lead of Barwest in Sacramento, CA, you’ll not only have that sign on a sandwich board out front, but it will also contain really specific prohibitions like “No Grills” and “No Gang Colors.” Experience with dress codes will tell you that they really aren’t an effective method to block out the people you don’t want as guests.
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